IPC case study

what types of magazine and target audiences has IPC been associated with over the years?

the IPC has been associated over the years with many different magazines from the 1800 it has been associated with-

-horse and hound

-shooting times

-yachting world

-amateur gardening

-cycling weekly

-amateur photographer

-the railway magazine

the target audience for these magazines in the 1800's would have been widely read by middle age men with the interest in sports, cultural interest and photography. from this it shows us that the IPC targeted middle classed men the reason being is because these magazines are all associated around men and middle class because sports and the other things these magazines are listed above are meant to be viewed by wealthier men then others.

in the new century there were some different titles that then became associated with IPC in the 1900's to the 1960's such as-

-yachting monthly

-motor boat

-woman's weekly

-golf monthly

-woman & home

-woman's own

-woman

-Angler's mail

the IPC has continued to target people with the intrest with in sport as you can see with the magazines yachting monthly, motor boat, Angler's and golf monthly. but as you can also see the IPC has chosen to target woman aswell with there magazines such as woman's weekly, woman &home, woman's own and woman.

from the 1970's to the 2000 IPC associated with more magazines such as-

-sporting gun

-motor caravan

-wedding homes

-country homes & interiors

-classic boats

-motor boats monthly

-practical painting 

-bird keeper

from these new magazines you can see that IPC has continued there target audience around middle aged men and woman but have increased the amount of magazine titles.

why might IPC be an appropriate publisher for a new music magazine?

the IPC would be an appropriate publisher because over the years as you can see it has targeted many different types of magazines for example you can see that they have targeted man and woman in there magazines such as 'woman's own' and m'motor caravan' so from this the IPC shows they can target different types of audience easily and will be able to make a new music magazine and have success from it.

what sorts of genres of music/types of magazines might they be likely to publish?

if the IPC were to publish a music magazine it would most likely be an old style music magazine with all the old rock songs party songs and possibly classical but i think it will have artists like 'queen' and 'ABBA' published inside as the IPC haven't had a high persentge of magazine sails and this genre of music will be easily published to the age range they usually publish to.

why might other publishers like Bauer be appropriate?

Bauer would also be an appropriate publisher as this also shows that it has a history in selling magazines back dating into the 1875's selling over 38 million magazines weekly showing that they have experience in selling there magazines and know how to attract to there target audience. Bauer publishes different types of magazines such as 'FHM, heat and grazia'. the magazine heat target audience is working class woman with an interest in gossip celebrity gossip and how to look good were as FHM is targeted at middle aged men and young men Grazia on the other hand is an Italian magazine and has a slimier target audience to heat. now these magazine are all on high demand and this shows that Bauer is an appropriate publisher because it shows us that they know how to lead there target audience in and buy the magazine.