i have chosen a group of mastheads from different types of magazines. all mast heads differ from the other as they are attracting a different type of audience. from different representations of genre of music.
BEATZ is an urban based magazine. it focuses on the youth of our generation, targeting to the music in the charts. The masthead is plane and stands out towards the audience the name is simple and easy to read and tells you instantly of the kind of music expressed and spoken about inside. The colours used of red white and black draw the audience in the colour red attracts the audiences eye the writing being in black and white makes it easy to read after it catches there eye. the bold text makes it easy to read with in a second instead of fancy writing causing the audience not to look by not knowing what the magazine is about the masthead is important to the magazine as it will tell you what it is about for example this one is called BEATZ MAGAZINE so you know strait away that it is a music magazine and that it is modern music, urban. the target audience will not look at this magazine and think it is for a classical magazine.
KERRANG! is a rock magazine. the target audience for this magazine is for people aged 14-26, as this is such a wide viraty of ages within its music. KERRANG tends to focus on rock music as well as metal and heavy rock. music advertised with in this music magazine tends to have a different age range on them as some bands are newer then others for example bring me the horizon is younger then Marilyn Manson but both are liked by different age groups. the look of the masthead appeals to there target audience as the writing is broken like it is shattered from the force of the rock music it has smashed the title like it would do to glass it is very stereo typical. And also the word KERRANG sounds like a guitar being plugged in to an amp the sound it makes relates to the title so the title gives a clear example of what the magazine is about.
NME (new music express) represents the rock and indie side to music. It is a best selling magazine and is easily recognisable. NME is for many different ages ruffly 16 and up as it includes more details about the music world then others. the masthead is very basic and does not help convey what the magazine is unless you know what NME stands for which is new music express but on the other hand if you know what it stands for the basic, bold short masthead it has been given can be easy to spot on a shelf as the letters stand out more then others. NME is very similar to the magazine Q as they sell the same Intel on music and contain the same genre. if i were to look in the shop Q magazine would stand out more to me rather then NME as it is bolder and the use of the colour red draws you in as it is an attractive colour were as in NME the title is just on top of the cover picture which can sometime hide the name then having it on a bold bright background.
CLASSIC FM. this magazine has a completely different genre and different target audience to the once above this is more to the older generation in there late forties onwards. the title appeal to there target audience as it is not as bold as the other texts it is more sophisticated and shows what it is trying to sell.
from looking at these magazine titles i have found that most try to attract the younger generation, the youth as they are more likely to buy them so when i come to making my magazine it will be targeted at 16 years and over.
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